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We take your privacy seriously and collect personal information only where necessary to provide our services, support our users, and improve safety. We never sell your data and give you control over marketing preferences and access to your personal data.

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1. What This Policy Covers

This policy applies to:

  • Our website (www.farmalert.net)

  • The PlateAlert and CrimeAlert mobile applications

  • Any services, products, or support offered under the FarmAlert brand

2. What Information We Collect

We collect personal information when you:

  • Register or purchase a product or service

  • Subscribe to notifications (email, push)

  • Provision or install a camera device

  • Use the PlateAlert or CrimeAlert mobile apps

  • Contact us via support forms, email, or social media

  • Participate in surveys, competitions, or promotional events

Types of data we may collect:

  • Name, email, address, phone number

  • Camera installation data (region, location, device ID)

  • Snapshot metadata (date/time, image URL, camera ID)

  • Push notification preferences

  • Support ticket and contact history

  • Firebase Auth ID and Firestore records

  • Device and app interaction data (e.g. app version, crash logs)

  • Encrypted payment details (Stripe, GoCardless) – stored by the provider, not us

  • IP address, browser or app usage data (for analytics)

3. How We Use This Information

We use your data to:

  • Deliver security alerts and camera functionality

  • Send push notifications based on motion/snapshot events

  • Provide technical support and respond to your queries

  • Offer marketing updates if you’ve opted in

  • Improve product safety and reliability using anonymized analytics

  • Monitor app usage trends and troubleshoot errors

  • Comply with legal requirements under New Zealand’s Privacy Act 2020

4. App-Specific Data Use (PlateAlert & CrimeAlert)

PlateAlert app may collect:

  • Snapshot images from connected cameras

  • GPS or cellular info (e.g., region, signal strength) from the camera

  • App usage patterns and crash data via Firebase

  • Viewer account access information (email, UID)

CrimeAlert app may collect:

  • Reports or user-submitted text/images

  • Contact details for follow-up or community alerts

All app data is stored securely on Google Firebase (Australia region) with access controls.

5. Sharing of Your Information

We do not sell or rent your information.

We may share it:

  • With third-party cloud providers like Firebase, Stripe, and GoCardless and ServiceM8.

  • With delivery partners for fulfilment of camera purchases

  • With contracted service providers for analytics or support

  • If required by law, to comply with court orders or criminal investigations

6. Your Rights

You have the right to:

  • Access or correct your personal data

  • Request deletion of your data (subject to service limitations)

  • Withdraw consent for marketing at any time

  • Control push notifications via app settings

  • Disable browser cookies or Google Ads personalization

7. Security Practices

We follow strict data handling procedures including:

  • Role-based access for our team

  • Encrypted user credentials (Firebase)

  • HTTPS and TLS for data transfer

  • Secure authentication with Firebase Auth

8. Cookies and Tracking

Our website uses cookies and third-party analytics (Google Analytics, Meta Pixel, etc.). You can opt out using your browser settings or Google Ads Preferences.

9. Changes to This Policy

We may occasionally update this policy. The latest version is always available on our website and within our mobile apps.

10. Contact Us

For any questions, requests, or complaints related to your data:
📧 info@farmalert.net

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